The Rebel
Weight Loss Coach
The Purpose of Fitness is Physique Mastery. Not Weight Loss, Scale Anxiety, Eating Disorders, Skinny Fat, & Diet Brain
MEDICINE WOMEN ◆ TRUTH SEEKER ◆ HUMANITARIAN
AS SEEN WITH
End the hateful battle with your clothes.
Say goodbye to picture and mirror shame!
Maybe, you've found
yourself in your bedroom...
... surrounded by clothes tossed across the bed, trying to pull on a favorite pair of jeans that used to fit. The waistband digs in as you struggle to get them over your thighs, and you feel the fabric resisting your strength. You sit down on the edge of your bed, staring at the pile of clothes that all feel too small, the frustration building. It's not about the jeans - it's about everything.
The diets, the workouts, the constant effort that never seems to be enough. You catch a glimpse of yourself in the mirror, the sting of disappointment turning into a flood of self-criticism: 'Why can't I just get it right?'
The exhaustion from endless diets and exercise routines that seem to work for everyone else leaves you feeling defeated and disconnected from your own body. Perhaps you've tried everything, yet still feel extra heaviness all over your body, with a mind filled with self-criticism that never lets you rest.
Let me tell you about my journey, and how what I learned can help you rewrite your story, too!
My journey started with moments of despair in a bedroom, suicidal ideation, and a body that felt like it was failing me despite living a healthy lifestyle. Little did I know, there was way more to the story than just "eat less, do more." It wasn't about calories in versus calories out; it was about understanding the intricate connections between our bodies, minds, emotions, behaviors, and experiences across time.
I promise you, I know what it feels like to be weighed down by guilt - guilt that I wasn't doing enough, that somehow my struggle was my fault. I know the exhaustion of battling with nonstop voices that questioned my worth, telling me I wasn't good enough no matter how hard I tried. I spent years battling chronic low back pain and feeling like a shell of myself, all while adhering to fitness and nutritional advice that seemed logical but wasn't working for me.
But I also know what real death and rebirth transformation feels like.
I get it, because I've been there. And now, I'm here to help you find a new way - one that heals every part of you, not just physically, but emotionally, mentally, and spiritually. Imagine waking up and feeling calm, taking a deep breath without anxiety filling your chest, and looking in the mirror with a sense of pride and compassion. Picture yourself stepping off the endless treadmill of restriction and exhaustion, and instead finding joy in nurturing your body, mind, and spirit.
You deserve to experience a profound transformation, and I can get you there!
Maybe, your body isn't
the problem.
Maybe the struggle isn't about your weight, but about untangling yourself from the web of diet culture - like a butterfly freeing itself from a tangled cocoon, ready to spread its wings. Perhaps you're not failing - you're just trying to bloom in a garden that was never nurtured for your needs. The soil was too shallow, the sunlight too harsh, but it was never about your ability to grow. Maybe your body has been your fierce protector all along, wrapping you in its embrace, waiting for you to finally see it as a trusted ally, ready to soften and flourish.
Imagine finally coming home—not to a house, but to the sanctuary within yourself. Picture shedding the heavy armor of burnout, guilt, and shame, and finding the lightness that comes from true freedom. See yourself stepping off the exhausting treadmill of restriction, and instead, sinking your roots deep into nourishing ground, discovering solutions that heal from within.
You are in the right place!
Hey there! I'm Erin Moran, a medicine woman, rebel coach, and truth seeker. For over 20 years I was told my struggle with weight gain was "normal". I spent hours in the gym, ate "clean," and still my body didn't respond the way I wanted. Turns out, the problem wasn't my effort - it was the process of traditional weight loss methods that neglected optimal health metrics and minimum lean & strong nutrition standards.
I help you break free from diet brain, rebuild trust in your body, and reconnect with its innate wisdom to truly thrive.
My work goes far beyond weight loss - it's about healing all parts of you, from your nervous system to your sense of self. Together, we'll shift from a mindset of restriction to one of trust, transforming not just your body but your entire well-being. You will never need another diet or weight loss plan.
Ready to rewrite your story?
Let's get started!
Trust your self boundaries
Maybe you've spent your life taking care of everyone else, always putting your needs last. You're exhausted by the constant worry about how others might react if you say "no." It feels like your boundaries are always being crossed, but the idea of holding firm feels terrifying—like you might lose people you care about.
What if, instead, you could learn to say "yes" to yourself without guilt? Imagine nurturing your own well-being without the fear of judgment, creating boundaries that protect your peace. This is about reclaiming your energy and finding the freedom that comes with knowing your worth, honoring your needs, and finally feeling at home in your own life.
Find your rest & digest.
You’re tired of the all-or-nothing cycle—the rigid plans, the extreme diets, and the constant pressure to do more. You feel exhausted by constantly restricting yourself, only to end up feeling more disconnected from your body. You feel the overwhelming guilt of trying to follow strict routines that just leave you burned out and still not feeling “good enough.”
What if you could create a life where health wasn’t about restriction, but about listening to your body and finding ease? Imagine making choices that support your well-being without the need for constant discipline, and discovering routines that bring you joy instead of burnout and without losing yourself in the process.
Healing your inner peace.
You’ve been carrying the weight of past traumas, negative self-talk, and the feeling that you’re never enough. The nonstop voices in your head keep you from resting, leaving you mentally drained, emotionally raw, and spiritually disconnected. You want to break free from the guilt, the relentless inner critic, and the chaos of trying to be perfect. You long for a deeper kind of healing:
Imagine waking up feeling a sense of calm and connection to yourself. Picture nurturing yourself without judgment, letting go of shame, and finding true peace. This is about embracing self-compassion, reclaiming your inner balance, and finally feeling at home within yourself—emotionally, mentally, and spiritually.
If you're on this page, it means you've found yourself in moments like this...
The closet is filled with clothes that used to feel like an extension of who you are. Now, they hang there, mocking you. You pull out a dress, one you used to love, and try to slip it on. The fabric clings too tightly, and you struggle with the zipper before giving up. You sit on the floor, surrounded by discarded clothes, feeling defeated. It’s not just the dress that doesn’t fit—it’s the sense that you don’t fit into your own life anymore. You want to feel comfortable in your skin, but all you see is a body that doesn’t match who you think you should be.
You catch a glimpse of yourself in the bathroom mirror as you get ready for bed. The day’s exhaustion is written across your face, and the critical voices start up again: 'Why can’t I just get it together?' You look away, avoiding your own eyes, because meeting your own gaze means confronting the disappointment that feels so heavy. You brush your teeth, trying to shake it off, but deep down, you’re tired—tired of feeling like your own worst enemy, tired of the constant battle just to feel okay.
These moments are heavy, but they don’t define you. They are just chapters—not the whole story. And the story can change.
.
Through a shattering of my own reality, I began to question the conventional wisdom and discovered the true underlying cause of obesity.
You see, obesity is not just about weight; it's a body starving for connection and safety.
It's a deep-rooted imbalance that goes far beyond the superficial. And you need the right guidance to get there.
(Well beyond calorie counting)
My journey taught me that the key to sustainable transformation lies in a profound connection with our bodies and understanding the unique language they speak.
Ready to wake up with a calm mind, feel confident in your clothes, and reclaim joy in movement like so many of my clients have, then join me now.
My mission is to help you:
❖ Reclaim your personal power
❖ Rebuild your body from the inside out
❖ Reconnect with your life's purpose
The goal shouldn’t be to weigh less.
The goal is to change the type of weight that weighs more.
How?
Learn how to live in a lean body before you look like it. Through my 4-step framework, you will learn how to live in the body you desire, so that you become it.
Here’s my 4 step process:
Step 1: PREP
This is the foundation of the program, focusing on stabilizing the body and mind. Clients build the habit of regular exercise, aiming for consistency at around four times per week. DNA, bloodwork and stool samples are taken to assess gut health, hormone levels, Epigenetics, and expected imbalances. The goal is to get a full picture of the client's internal health. Emotional work is also introduced, teaching clients how to cultivate ventral vagal states for nervous system stability, fostering a shift away from chronic stress responses like fight-or-flight or dorsal shutdown.
Step 2: BUILD
In this phase, the emphasis is on creating a strong metabolic foundation. Physical training, along with a supportive nutrition strategy, helps clients build lean muscle and enhance metabolism. The Build Phase also continues advanced emotional work, promoting nervous system regulation and shifting clients’ emotional set points. This phase further strengthens clients' resilience and consistency with their physical routines, establishing them firmly in the program.
This phase also emphasizes trauma healing work, recognizing the impact of stored trauma on gut-brain health and overall well-being.
Step 3: DISCOVER
Discover is where fat loss can begin, but it’s not approached like a traditional weight loss phase. Clients can only progress to the Discover Phase if their test results indicate a healthy gut and balanced hormone levels. The phase only starts if gut health and hormone levels are optimized, and clients’ bodies are ready to handle a caloric deficit without additional stress.
In Discover, clients address underlying emotional patterns and limiting beliefs, often utilizing techniques like Parts work, Phoenix Method practices, and Polyvagal Theory applications.
Step 4: MAINTAIN
After a maximum of 13-20 weeks in Discover, clients gradually increase their calories back to maintenance levels to stabilize their bodies after the fat loss period. -The Maintain Phase is intended as the client's “home base” throughout the year, where they should spend the majority of their time to ensure stability and longevity in their results.
This phase represents a state of balanced nutrition, energy, and emotional stability, allowing clients to integrate the tools they’ve learned and live in a state of freedom from dieting.
You cant restrict needs
and live lean.
All Parts Matter Bootcamp
Break free from Diet Brain, Embrace Your Whole Self
Hey you – feeling overwhelmed, stuck, and like you don't have enough brain space to figure this all out?
The All Parts Matter (APM) Bootcamp is your escape from diet culture chaos. No more yo-yo dieting, gym dread, or feeling like you're constantly holding back.
What if this isn't about losing weight? What if it's about finding yourself? Imagine when you can eat the food you love without guilt or shame. See yourself walking into a gym to move your body with joy, not punishment for pizza.
The All Parts Matter (APM) Bootcamp is how you learn to honor all parts of yourself - even the ones that feel heavy and uncomfortable in your body.
Ready to feel whole and powerful, not just "less"?
Let's do this. All of you. Every single part.
Get Started Now!
My Programs
I provide programs to carry you through all four areas of my framework:
PREP • BUILD • DISCOVER • MAINTAIN
STEP 1
All Parts Matter Bootcamp
Are you ready to transform your body and life in ways you never thought possible? This bootcamp is your ultimate guide to understanding the deeper connections between food, fitness, and the human body.
This isn’t just another weight loss program; it’s a journey to holistic wellness and self-mastery. Learn how to break free from diet addiction, eat more to lose more, and harness your natural vitality to live lean and strong for life.
STEP 2
Maintain Lean Program
Are you ready to sustain your transformation and live lean and strong for life working 1-1 with Erin? Maintain Lean is your comprehensive program for rebuilding your relationship with food, fitness, and self.
This isn’t just another maintenance plan; it’s an ongoing journey to holistic wellness and self-mastery. Learn how to sustain your progress, embrace consistency, and fully embody your natural vitality across all dimensions of wellness.
Diagnostic Blueprint
Are you ready to discover the secrets of your health and optimize your wellness journey? The Weight Loss Blueprint is your essential tool for understanding the intricate details of your body's unique needs.
Gain personalized insights into your metabolism, nutrient levels, and hormone balance, and receive tailored recommendations to enhance your health and achieve your fitness goals. Take the first step towards a healthier, more vibrant you.
Erin has helped me make friends with food and fall in love with lifting.
After a lifetime of restrictive eating, orthorexia, and yo-yo dieting (and the metabolic dumpster fire the resulted), Erin has helped me make friends with food, know how to hit my macros, and fall in love with lifting. I feel more at home and energized in my body than I have in 20 years.
Jane Y. [Arizona]
Erin hasn't just helped me lose weight, she's helped me stand for my truth.
As a busy professional woman, I didn't realize I was outsourcing my past. After becoming aware of the beliefs I was holding about my own weight struggle, I was able to shift my beliefs to match my own desires and change the set point my body feels safe at.
Beth G. [Ohio]
Erin is helping me navigate my emotions, mind, spirit, diet, and physical training.
Sitting down with a licensed mental health counselor might be for some, but all of the ones I've seen in the past have failed. I now have a personal life coach who is helping me navigate my emotions, mind, body, spirit, diet, and physical training. She's taught me so much already and I can't wait to see how much I progress. Thank you for encouraging and guiding me through this journey.
Elisa B. [Florida]
This site cannot and does not contain medical/health advice. The medical/health information is provided for general information and educational purposes only and is not suitable for professional advice. Accordingly, before taking any actions based upon such information, we encourage you to consult with the appropriate professionals. We do not provide any kind of medical/health advice. THE USE OR RELIANCE OF ANY INFORMATION CONTAINED ON THE SITE OR OUR MOBILE APPLICATION IS SOLELY AT YOUR OWN RISK.
